Last Modified: 10.20.2023
As further explained below under Anonymous Information, we may use your Results, Report, and de- identified Self-Reported Information (as defined below) to include in a database with other users’ de- identified Results, Reports, and de-identified Self-Reported Information (“Aggregated Database”). De- identified means the removal of information by which your identity can be determined with reasonable accuracy, but such terms does not include unique identifiers or codes assigned to you or your Sample that cannot singly be used to identify you. By using the Services, you consent to our collection, storage, and use of the de-identified DNA, de-identified Results, Reports, and de-identified Self-Reported Information for any purpose in our sole discretion. If you do not consent to such use, then do not access or use our Services.
Information We Collect About You.
We collect several types of information from and about users who access or use the Services:
Registration Information. This is personal information that you enter to become a Registered User of our Services that includes your name, address, email address, telephone number, username, password, and payment information such as credit card information collected by our third-party payment processors which are not stored on our database or servers. (“Registration Information”).
Self-Reported Information. This is information that you provide to us that does not personally identify you such as gender, age, race, demographic information, and medical history (“Self-Reported Information”). Self-Reported Information may also include Protected Health Information (“PHI”). Our PHI
Privacy Notice is identified below.
Results. This is information that includes your Specimen, the DNA extracted from your Specimen, the PGx Testing of your Specimen (“PGx Testing”), the results obtained from PGx Testing (“Results”) and the Results processed through our proprietary software (“Reports”). We collect, test, process, and store this information.
Technical Information. This information relates to your internet connection, the equipment you use to access or use the Services, such as usage details, IP addresses, operating systems, browser or device type, and information automatically collected through cookies, web beacons, and other tracking technologies, including external sites that you visited after accessing or using our Services (“Technical Information”).
Communications. This information consists of the records and copies of your correspondence (including email addresses), if you contact us (“Communications”). Communications with our healthcare professionals, however, shall be treated as personal information.
Transactional Information. This information consists of the details of transactions you carry out through the access or use of the Services, and of the fulfillment of your orders (“Transactional Information”). You may be required to provide financial information before placing an order for our Services, such as the purchase of a Collection Kit or other features of the services (“Add-Ons”) that are not included with the initial access, use and/or download of our Services.
User Contributions. Information relating to User Contributions.
How We Use Your Information.
General Use. The information that you provide to us is used to:
- send you notifications (including push notifications) about your account, any transactions you made within your account, potential research opportunities that may be of interest to you, and to offer to you our Services to you, including any updates, Add-Ons, and new
- create your account, verify your Credentials and to recognize when you use our Services.
- improve the quality of the administration, interaction and use of our Services, including tracking your usage of our Services, administering a survey, and performing quality control and
- provide you information and to offer you third-party goods and services (unless you opt out of such contact by checking the relevant box located in your Account Profile);
- respond to your inquiries regarding our Services or your use of our Services.
- provide to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to
- disclose to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred; and
Upon your consent (which is given as a condition for your access and use of our Services), we are permitted to do the following:
- collect, process, and store your Specimen as permitted in the Informed Consent for Genetic Testing Form you completed and submitted with your Collection Kit;
- test your Specimen to extract your DNA.
- access and store the Results, including your DNA, obtained from the testing of your Specimen; and
- use Anonymous Information for any purpose in our sole and exclusive discretion.
Use of Genetic Information.
Genetic Information. If you elect to receive our Services, then you will be sent a Collection Kit allowing you to deposit your Specimen. After you deposit your Specimen and fill out and sign the forms accompanying the Collection Kit, you shall return the Specimen to us with the signed forms. Upon our receipt of your Specimen, we will assign your Specimen a unique identifier linked to your personal information, and then have one of our physicians order the PGx Testing for your Specimen and provide the Specimen to our laboratory for such testing. We will not provide our laboratory your personal information linked to the unique identifier assigned to your Specimen, but our laboratory will have access to such information for audit and compliance purposes. Upon completion of the PGx Testing, our laboratory will provide us with the Results, including your sequenced DNA under the unique identifier assigned to your Specimen Upon our receipt of the Results, we shall assign the Results to your personal information as indicated by the unique identifier and enter the Results into our proprietary software to provide you with your Report. Upon your direction, we may share your Results and/or Report with your physician, healthcare provider, or any other person to whom you direct us to provide such information, and upon such direction or request you consent to the sharing of such information pursuant to your direction.
Anonymous Information. We may create anonymous records of your Results, Reports, and Self-Reported Information by removing your personally identifiable information (meaning information by which your identity can be determined with reasonable accuracy but does not include unique identifiers or codes assigned to you or your Sample that cannot singly be used to identify you) to create de-identified Results, Reports and Self-Reported Information (“Anonymous Information”). We may include Anonymous Information in a database comprised of other users’ Anonymous Information (“Aggregated Database”) which we may share or license to third parties.
How We Disclose Your Information
PHI Privacy Notice
We have implemented measures designed to secure your personal information, Registration Information, Results, Reports and Self-Reported Information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. We also limit access to Registration Information, Results, Reports and Self-Reported Information to our employees and contractors who we believe need access to such information to provide the Services to you.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Services like message boards. The information you share in public areas may be viewed by any user of our website.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Services.
Our Website, App, and Services are not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website or App. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or App or on or through any of its features, make any purchases through the Website or App, use any of the interactive or public comment features of this Website or App, or provide any information.
about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental or guardian consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at (insert email address).
NewUHair™ | P.O. BOX 160 |New Port Richey, FL 34656